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A/B Test Your Way to More Etsy Sales! šŸŽ‰

Follow this easy guide to start making confident, data-driven decisions today!

Updated yesterday

A/B Testing for Etsy Sellers: A Quick Start Guide

Ever found yourself wondering if shoppers prefer one title over another, or if changing your price could boost sales? Our new A/B Testing tool eliminates guesswork, scientifically testing two versions of your listings to help you discover what works best.

Follow this easy guide to start making confident, data-driven decisions today!


What Is A/B Testing (and Why Should You Care)?

A/B Testing compares two versions of your listing to see which performs better. It's your best friend for improving sales without guessing.


What Can You A/B Test?

You can test most parts of your listing:

  • SEO: Titles, Descriptions, Tags (Pro tip: Great for improving visibility!)

  • Look & Feel: Images, Video (Pro tip: High-quality images usually drive sales!)

  • Price: Find the sweet spot between sales volume and profit (Pro tip: Revenue is typically the best goal here!)

  • Policies: Shipping, Returns (Pro tip: Easy returns often increase buyer trust!)


Creating Your First Test (Step-by-Step)

  1. Click ā€œNew Testā€ on the dashboard.

  2. Select the listing to test.

  3. Clearly name your test (for easy reference later).

  4. Click ā€œAdd Test Variableā€ and choose an element to test (e.g., Title, Price).

    • Pro tip: Only test 1-2 variables at a time for clear results!

  5. Edit variant B.

  6. When ready, click ā€œStart Testā€ or ā€œSaveā€ for later.

  7. Choose how to finalize your test:

    • Automatic: Test ends when statistically significant.

    • Manual: You end the test when satisfied. Let tests run at least a week.

  8. Decide your goal:

    • Most Revenue (recommended for price testing).

    • Most Sales (recommended for SEO, looks and policies).

Variant editor

Pro tip: Higher-traffic listings give quicker results.


Understanding and Interpreting Your Results

In your results section, you’ll see:

  • Test Progress: How far along you are (percentage).

  • Sales & Revenue: Number of sales and revenue generated by each variant.

  • Decision Confidence: How reliable your results are (higher = better).

Pro tip: Only act on tests with higher confidence scores (50%+)!


Troubleshooting Common Issues

  • Error State: Usually caused by Etsy rejecting variant changes. Solution: Create a new test.

  • Sales Not Updating: Wait 24 hours for daily sync.

  • Start Test Button Disabled: Ensure listing, title, and test variables are filled out.


Pro Tips for Better Testing

  • Test ONE thing at a time to clearly see what impacts performance.

  • Run tests until confidence reaches 100% for maximum reliability.

  • Focus first on listings with higher traffic for quicker insights.

  • Small, continuous improvements add up significantly.


Plan Limits & Upgrading

Plan

Concurrent Tests

Growth

4

Professional

20

Need more tests running at once? Upgrade your plan easily through the dashboard.


Happy testing—and here’s to boosting your Etsy success with smart, simple A/B testing! šŸš€

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