This guide
Is tailored for: established Etsy sellers, multi-person shops, and sellers managing significant order volume or product catalogs
And covers: how to organize teams, configure workflows for scale, and use advanced features to stay on top of a growing operation
Setting up your workspace
Organizing teams
When you first start, you'll have a General team already set up. For a larger operation, you'll want to go beyond a single team and create dedicated teams for each area of your business.
In Alura, Teams are how you divide your shop operations into manageable areas. Each team gets its own workflow statuses, labels, templates, recurring tasks, and members — so different parts of your business can work in ways that suit them, without stepping on each other.
For established Etsy shops, we recommend organizing teams by function:
Team | Identifier | Purpose |
Listings |
| Listing creation, optimization, SEO, photography |
Orders |
| Order fulfillment, shipping, custom requests, returns |
Marketing |
| Promotions, social media, Etsy ads, sales events |
Customer Support |
| Reviews, messages, customer follow-ups |
Production |
| Manufacturing, supplies, inventory management |
You might not need all of these — and you might need different ones. The key is that each team represents a distinct area of responsibility with its own workflow.
You can rename and reconfigure your existing General team to serve as one of these (e.g., rename it to "Listings"), then create additional teams in Settings → Teams → Create Team. Each team gets a short identifier (up to 7 characters) that prefixes all task IDs — so LIST-42 immediately tells you it's a Listings team task.
Top tip: Share this guide with your team members once they're added to help them get up to speed.
Invite your team
Add members to each team in Settings → Teams → [Team] → Members. Each person can be on multiple teams.
Roles available per team:
Role | Capabilities |
Owner | Full control — settings, workflow, members, deletion |
Admin | Manage settings, members, labels, templates, workflow |
Member | Create and edit tasks; management access depends on team policies |
Workspace-level admins can manage all teams regardless of their team role.
Configure team access policies
Each team has granular control over who can manage what. Configure these in Settings → Teams → [Team] → Access:
Setting | Options | What it controls |
Visibility | Public / Private | Whether all workspace members can see this team's tasks |
Membership policy | Open / Invitation only | Whether members can self-join or need to be invited |
Settings management | All members / Admins only | Who can change team settings and workflow |
Label management | All members / Admins only | Who can create and edit labels |
Template management | All members / Admins only | Who can create and edit task templates |
Member management | All members / Admins only | Who can add or remove team members |
Our recommendation for larger teams: Set management policies to "Admins only" for settings and workflow, but "All members" for labels and templates — this gives your team flexibility without risking workflow changes.
Public teams are visible to everyone in your workspace, which is useful for cross-functional visibility. Private teams are only visible to their members.
Configure workflows per team
Every team can have its own set of statuses, tailored to how that area of your business works. Configure in Settings → Teams → [Team] → Workflow.
Example: Listings team workflow
Category | Statuses |
Backlog | Ideas, Someday |
Unstarted | To Do, Needs Research |
Started | Drafting, Needs Photos, Needs SEO, In Review |
Completed | Live |
Canceled | Won't List |
Example: Orders team workflow
Category | Statuses |
Unstarted | New Order |
Started | In Production, Shipped, Waiting on Customer |
Completed | Delivered, Resolved |
Canceled | Canceled, Refunded |
Example: Marketing team workflow
Category | Statuses |
Backlog | Idea Bank |
Unstarted | Planned |
Started | Creating Content, Scheduled, Running |
Completed | Done |
Canceled | Dropped |
Set a default status for each team so new tasks land in the right place automatically (e.g., "To Do" for Listings, "New Order" for Orders).
You can drag statuses to reorder them within each category.
Set up workflow automations
In Settings → Teams → [Team] → Workflow, scroll to the automations section:
Auto-close parent tasks — When all sub-tasks are completed, the parent task automatically moves to your team's completed status. Great for multi-step listing processes.
Auto-close sub-tasks — When a parent task is completed, all remaining sub-tasks close too. Useful when a decision renders remaining work unnecessary.
Auto-close stale tasks — Automatically close tasks that haven't been updated in 1, 3, 6, or 12 months. Keeps your backlog clean without manual gardening.
For stale task auto-close, you choose which status stale tasks should move to (e.g., "Won't Do") and the inactivity threshold.
Labels strategy
Labels work at two scopes:
Workspace-level labels — shared across all teams
Team-level labels — specific to one team
For established shops, we recommend a layered approach:
Workspace labels (shared everywhere):
Urgent(Red)Blocked(Gray)Quick Win(Green)
Team-specific labels (examples for Listings team):
SEO(Blue)Photography(Purple)New Product(Pink)Optimization(Orange)Seasonal(Red)Trending(Yellow)
Manage labels in Settings → Teams → [Team] → Labels. You can archive labels you no longer need and drag to reorder them.
Templates for repeatable processes
When your team runs the same type of work regularly, templates eliminate setup time and ensure consistency. Each template can pre-fill title patterns, status, priority, labels, assignee, due date rules, estimates, and even create sub-tasks automatically.
Configure in Settings → Teams → [Team] → Templates.
Template examples for Etsy teams
Listings team: "New Product Listing"
Title pattern: New Listing: {product name} Priority: Medium Labels: New Product, SEO, Photography Sub-task templates:
Keyword research
Write title, tags, and description
Product photography
Photo editing and upload
Set pricing, shipping, and variations
Final review
Publish
Listings team: "Listing Optimization"
Title pattern: Optimize: {listing title} Priority: Low Labels: Optimization, SEO Sub-task templates:
Audit current keywords and ranking
Research updated keywords
Rewrite title and tags
Update description
Review photos — reshoot if needed
Republish and monitor
Marketing team: "Sale Campaign"
Title pattern: {sale name} Campaign Priority: High Labels: Promotion Due date rule: relative (e.g., 2 weeks from creation) Sub-task templates:
Plan sale scope (which listings, discount %)
Create promotional graphics
Schedule social media posts
Set up Etsy sale/coupon
Launch and monitor
Post-sale analysis
Orders team: "Custom Order"
Title pattern: Custom: {customer name} — {item} Priority: Medium Labels: Custom Sub-task templates:
Confirm requirements with customer
Source materials
Production
Quality check
Ship and notify customer
Applying templates
When creating a new task, select a template and it populates everything for you — including auto-creating all the sub-tasks. Your team members don't need to remember every step.
Recurring tasks for ongoing operations
Set up tasks that auto-generate on a schedule in Settings → Teams → [Team] → Recurring. Configure frequency (daily, weekly, monthly, yearly), intervals, and optional end dates or occurrence limits.
Recommended recurring tasks for established shops:
Team | Task | Frequency |
Listings | Review and refresh seasonal keywords | Monthly |
Listings | Audit underperforming listings | Monthly |
Listings | Renew expiring listings | Weekly |
Orders | Check pending orders and fulfillment | Daily |
Orders | Review shipping costs and carrier rates | Monthly |
Marketing | Plan next week's social content | Weekly |
Marketing | Review Etsy Ads performance | Weekly |
Marketing | Plan upcoming holiday/sale promotions | Monthly |
Customer Support | Respond to new reviews | Daily |
Customer Support | Follow up on open customer issues | Daily |
Production | Inventory count and restock check | Weekly |
Production | Supplier order review | Monthly |
Each recurring task is generated from a template, so it arrives with the right status, priority, labels, and sub-tasks already in place.
Working with tasks at scale
Etsy record linking
When you're managing hundreds of listings, connecting tasks to the actual Etsy records they relate to is essential. Every task can be linked to:
Listings — the specific product
Orders — a customer order
Customers — a buyer
Shops — for shop-level work
This means your team doesn't need to guess which listing "Fix shipping dimensions" refers to — the link is right there on the task.
Use sub-tasks and relations to manage dependencies
For complex work that involves multiple people:
Sub-tasks break work into assignable pieces — a parent task "Launch Spring Collection" might have sub-tasks assigned to different team members (photographer, copywriter, you)
Blocking / Blocked by — explicitly mark dependencies (e.g., "Write listing copy" is blocked by "Complete product photography")
Related to — link tasks that are connected across teams (e.g., a Marketing promotion task related to a Listings optimization task)
Duplicate of — merge duplicate reports when multiple team members flag the same issue
Bulk actions
When managing a large volume of tasks, select multiple at once and perform bulk operations:
Update status, priority, or assignee across many tasks
Apply labels in bulk
Delete tasks in bulk
Copy tasks (including sub-tasks)
Apply a template to multiple tasks
This is particularly useful during seasonal transitions — bulk-updating all holiday listings tasks to "Archived" after the season, or bulk-assigning a new VA to a batch of tasks.
Saved views for team visibility
Create Saved Views that filter and display tasks in ways that matter to your team. Views can be private or shared with the workspace.
Example saved views for an established shop:
View name | Filters | Use case |
"My Tasks" | Assigned to me, not completed | Your personal dashboard |
"This Week" | Due this week, all teams | Weekly planning |
"Urgent & High Priority" | Priority: Urgent or High | Fires to put out |
"Listings Backlog" | Listings team, Backlog status | Ideas pipeline |
"Blocked Tasks" | Has "blocked by" relations | Identify bottlenecks |
"Completed This Month" | Completed, last 30 days | Progress review |
"Unassigned" | No assignee, not completed | Work that needs an owner |
Switch between Table, Kanban, and List views. Group by status, priority, assignee, label, due date, or estimate to see your work from different angles.
Estimates for workload planning
When you're running a team, understanding how much work is on everyone's plate matters. Enable estimates in Settings → Teams → [Team] → General.
Recommended mode: T-shirt sizing (XS, S, M, L, XL) for most Etsy teams. It's fast and doesn't invite false precision.
Size | Meaning | Example |
XS | Minutes | Update a listing price |
S | Under an hour | Rewrite tags for one listing |
M | A few hours | Full listing optimization with new photos |
L | A day | Launch a new product from scratch |
XL | Multiple days | Plan and execute a seasonal collection launch |
Use Kanban grouped by assignee + estimates to see at a glance if anyone is overloaded.
Collaboration features
Comments and activity
Every task includes:
Threaded comments — keep conversations organized by topic
@mentions — notify specific team members directly
Emoji reactions — quick acknowledgments without cluttering the thread
Attachments — share product photos, customer screenshots, supplier quotes
Activity log — a complete audit trail of every change: who changed what, when
The activity log is especially valuable when multiple people touch the same tasks — you always know the full history.
Subscriptions and favorites
Subscribe to tasks you need to follow (even if not assigned to you) — useful for shop owners who want visibility into key tasks without being the assignee
Favorite tasks you access frequently for instant access
Task open modes
Choose how tasks open when you click them:
Overlay — task opens in a modal over your list (quick peek without losing your place)
Full page — task opens as its own page (best for deep work on a single task)
New tab — opens in a new browser tab
Managing your team structure long-term
Transferring ownership
If you're promoting someone to manage a team area, transfer team ownership in Settings → Teams → [Team] → Members. The current owner becomes an Admin, and the new owner gets full control.
Retiring teams
When a team is no longer needed (e.g., you shut down a product line), you can retire it rather than deleting it. Retired teams are hidden from the main view but can be restored if needed.
If you do need to permanently delete a team, Alura shows you a summary of the impact (how many tasks will be affected) and provides a 30-day recovery window.
Scaling your structure
As your shop grows, you might evolve your team structure:
Stage 1 — Solo or tiny team: One team — your default General team (renamed or as-is)
Stage 2 — Small team with defined roles: Rename General and add one or two more teams (e.g., "Listings", "Orders & Support", "Marketing")
Stage 3 — Established operation: Specialized teams with dedicated workflows, templates, and recurring tasks for each
There's no penalty for reorganizing. When you move a task to a different team, Alura handles the status migration — mapping statuses from the old team to the new one.
Quick start checklist for teams
Rename your General team or create teams that mirror your shop's operational areas
Set up custom workflow statuses for each team
Configure access policies (who can manage what)
Invite team members and assign roles
Create team-specific labels
Build templates for your most common workflows
Set up recurring tasks for routine operations
Create saved views for team visibility ("My Tasks", "This Week", "Blocked", etc.)
Enable estimates if you want to track workload
Link tasks to Etsy listings and orders so nothing loses context
Set up workflow automations (auto-close parent/sub-tasks, stale task cleanup)
