# Alura Help Center

> Alura Help Center

## Research

- [The Ultimate Guide to Etsy Keyword Research with Alura](https://help.alura.io/en/articles/8651396-the-ultimate-guide-to-etsy-keyword-research-with-alura.md): This guide provides a step-by-step playbook for using Alura's tools to find high-demand keywords, analyze competitors, and track your search rankings.
- [How to save, copy & export keywords](https://help.alura.io/en/articles/6542203-how-to-save-copy-export-keywords.md): Add keywords directly to your listing or export them to a csv file
- [Getting started with Product Research](https://help.alura.io/en/articles/8683246-getting-started-with-product-research.md): A complete guide on how to use the new Product Seeker
- [Customizing your search](https://help.alura.io/en/articles/9117120-customizing-your-search.md): To find your next potential product to sell on Etsy
- [Operating in Product Seeker](https://help.alura.io/en/articles/9117128-operating-in-product-seeker.md): Learn how to navigate and use Product Seeker to it's full potential
- [Analyzing the search results with the Listing Report](https://help.alura.io/en/articles/9117135-analyzing-the-search-results-with-the-listing-report.md): Learn how to read the information provided in the Listing Report
- [Getting started with Shop Analyzer](https://help.alura.io/en/articles/8683243-getting-started-with-shop-analyzer.md): A complete guide on how to use the Shop Analyzer and Listing Report
- [Conducting a Shop Analysis: Learning your competitor's strengths and weaknesses](https://help.alura.io/en/articles/6550165-conducting-a-shop-analysis-learning-your-competitor-s-strengths-and-weaknesses.md): Learn how you can use information about competing shops to improve your own
- [Getting started with Research Saver](https://help.alura.io/en/articles/8668460-getting-started-with-research-saver.md): Save and organize your favorite keywords, listings, and shops - all in one place.
- [Getting started with Listing Report](https://help.alura.io/en/articles/8891688-getting-started-with-listing-report.md): A detailed look into the ultimate compendium of knowledge called the Listing Report
- [Getting started with Alura Chrome Extension](https://help.alura.io/en/articles/8650440-getting-started-with-alura-chrome-extension.md): A complete guide on how to use the Alura Chrome Extension.

## Operations

- [Customer Followups: How to increase customer loyalty & sales](https://help.alura.io/en/articles/9030524-customer-followups-how-to-increase-customer-loyalty-sales.md)
- [How to use Alura Tasks: Solo sellers & small teams](https://help.alura.io/en/articles/14298845-how-to-use-alura-tasks-solo-sellers-small-teams.md): Alura Tasks is built to help Etsy sellers stay organized — whether you're running your shop alone or with a small team. It brings all of your shop work into one place: listing updates, order issues...
- [How to use Alura Tasks: Established sellers & teams](https://help.alura.io/en/articles/14298858-how-to-use-alura-tasks-established-sellers-teams.md): For Etsy sellers who've grown beyond the solo hustle — whether you're managing a team of VAs, working with a production crew, or running multiple product lines — Alura Tasks gives you the structure...

## Optimization

- [Getting started with Listing Helper](https://help.alura.io/en/articles/6550635-getting-started-with-listing-helper.md): A complete guide of how to use Listing Helper
- [A/B Test Your Way to More Etsy Sales! 🎉](https://help.alura.io/en/articles/11702708-a-b-test-your-way-to-more-etsy-sales.md): Follow this easy guide to start making confident, data-driven decisions today!

## Analytics

- [Getting Started with the External Costs](https://help.alura.io/en/articles/9734820-getting-started-with-the-external-costs.md): Discover how the External Costs feature can help you track all expenses, in order to gain a full financial overview of your shop.

## Marketing

- [How to Optimize Etsy Ads](https://help.alura.io/en/articles/9944034-how-to-optimize-etsy-ads.md)
- [How to Automate Pinterest Marketing for Etsy Using Alura](https://help.alura.io/en/articles/10243492-how-to-automate-pinterest-marketing-for-etsy-using-alura.md): Learn how to use Alura's powerful Pinterest Tool to automatically promote your Etsy shop, drive more traffic, and boost sales.
- [How to Customize Your Pins with AI Instructions](https://help.alura.io/en/articles/11726436-how-to-customize-your-pins-with-ai-instructions.md): Learn how to customize Alura's AI to generate Pinterest Pins to perfectly match your brand voice and highlight your products uniqueness.
- [Getting started with Email Sender](https://help.alura.io/en/articles/6457405-getting-started-with-email-sender.md): Create and send targeted, personal emails your customers will want to read.
- [Alura's email sending guidelines](https://help.alura.io/en/articles/6459766-alura-s-email-sending-guidelines.md): Our guidelines for sending emails that comply with our Terms of Service and Privacy Policy.
- [Unlimited Email Sender Plan](https://help.alura.io/en/articles/6554229-unlimited-email-sender-plan.md): Need more email sender reach? Upgrade to the unlimited plan and pay as you go.
- [How does Email Sender count usage?](https://help.alura.io/en/articles/6557084-how-does-email-sender-count-usage.md): Email Sender counts usage with People Reached. The number of unique people you've reached this past month.
- [How do I add coupons to email campaigns?](https://help.alura.io/en/articles/6544679-how-do-i-add-coupons-to-email-campaigns.md): Learn how to create best create a new coupon and add it to email sender.
- [Why do I need to include a mailing address in my emails?](https://help.alura.io/en/articles/6474700-why-do-i-need-to-include-a-mailing-address-in-my-emails.md): Physical postal address included en emails, CAN-SPAM Act.
- [What does Etsy say about email marketing?](https://help.alura.io/en/articles/6459859-what-does-etsy-say-about-email-marketing.md): Summary of the official Etsy Seller Handbook on email marketing.
- [Transactional and Subscriber campaigns](https://help.alura.io/en/articles/6472072-transactional-and-subscriber-campaigns.md): To ensure Etsy terms and marketing terms are followed, we made it easy to separate marketing from transactional messages.
- [Measure campaign effectiveness with attributed activity](https://help.alura.io/en/articles/6466449-measure-campaign-effectiveness-with-attributed-activity.md): We give every campaign goals, so you can see how well they perform.
- [Schedule an email to send at the right time](https://help.alura.io/en/articles/6460175-schedule-an-email-to-send-at-the-right-time.md): Schedule an email to send at a specific time
- [Etsy Email marketing best practices](https://help.alura.io/en/articles/6459825-etsy-email-marketing-best-practices.md): Create targeted, personal and measurable emails your customers open and read.
- [Improve your open rate and email deliverability](https://help.alura.io/en/articles/6459797-improve-your-open-rate-and-email-deliverability.md): Get opens and clicks for your content with these best practices
- [What size should images be in my email?](https://help.alura.io/en/articles/6458150-what-size-should-images-be-in-my-email.md): The best image dimensions for emails.
- [How quickly does Alura deliver emails?](https://help.alura.io/en/articles/6459951-how-quickly-does-alura-deliver-emails.md)
- [Understanding the Impact of Etsy's Recent Policy Changes on Email Sender](https://help.alura.io/en/articles/8865980-understanding-the-impact-of-etsy-s-recent-policy-changes-on-email-sender.md): Etsy ends access to emails for third-party integrations.

## Account & subscription

- [Does Alura require credit card details?](https://help.alura.io/en/articles/6551959-does-alura-require-credit-card-details.md)
- [Alura's new password procedure](https://help.alura.io/en/articles/6531700-alura-s-new-password-procedure.md)
- [Connecting your Etsy shop to Alura](https://help.alura.io/en/articles/6560568-connecting-your-etsy-shop-to-alura.md)
- [How to disconnect your Etsy shop from Alura](https://help.alura.io/en/articles/6563534-how-to-disconnect-your-etsy-shop-from-alura.md)
- [How to delete your account](https://help.alura.io/en/articles/6531383-how-to-delete-your-account.md)
- [Payment processing with Stripe](https://help.alura.io/en/articles/6552009-payment-processing-with-stripe.md)
- [How to download invoices](https://help.alura.io/en/articles/6531728-how-to-download-invoices.md): Invoice download
- [How to upgrade your subscription](https://help.alura.io/en/articles/6551993-how-to-upgrade-your-subscription.md)
- [How to cancel your Alura subscription](https://help.alura.io/en/articles/6531385-how-to-cancel-your-alura-subscription.md): Learn how to cancel or pause your Alura subscription
- [How to pause your subscription](https://help.alura.io/en/articles/9116276-how-to-pause-your-subscription.md)
- [How to request a refund](https://help.alura.io/en/articles/6531387-how-to-request-a-refund.md)
- [Alura's refund policy](https://help.alura.io/en/articles/9116266-alura-s-refund-policy.md)

## How to use Alura

- [Frequently Asked Questions](https://help.alura.io/en/articles/5397028-frequently-asked-questions.md): Let us help answer the most common questions you might have.
- [Getting started with Alura Chrome Extension](https://help.alura.io/en/articles/5391304-getting-started-with-alura-chrome-extension.md): A complete guide on how to use the Alura Chrome Extension.
- [Getting started with Keyword Research](https://help.alura.io/en/articles/5397016-getting-started-with-keyword-research.md): Learn how to find winning Etsy keywords that will drive more sales for your Etsy listings.
- [Getting started with Product Research](https://help.alura.io/en/articles/5393719-getting-started-with-product-research.md): A complete guide on how to use the new Product Seeker
- [Getting started with Shop Analyzer](https://help.alura.io/en/articles/5392030-getting-started-with-shop-analyzer.md): A complete guide on how to use the Shop Analyzer and Listing Report
- [Getting started with Listing Report](https://help.alura.io/en/articles/9117183-getting-started-with-listing-report.md): A detailed look into the ultimate compendium of knowledge called the Listing Report
- [Getting started with Listing Helper](https://help.alura.io/en/articles/5397025-getting-started-with-listing-helper.md): A complete guide of how to use Listing Helper
- [How to use Email Sender](https://help.alura.io/en/articles/9134775-how-to-use-email-sender.md): Create and send targeted, personal emails your customers will want to read.
- [Getting started with Research Saver](https://help.alura.io/en/articles/9117199-getting-started-with-research-saver.md): Save and organize your favorite keywords, listings, and shops - all in one place.