Are you ready to unlock the power of Pinterest and drive tons of targeted traffic to your Etsy shop?
Then you’re in the right place! Today, I’m going to show you how the Alura Pinterest Tool can completely transform your Pinterest marketing, helping you reach more customers, boost your sales, and save you a TON of time.
Imagine automatically showcasing your beautiful products on Pinterest, consistently engaging your audience, and watching your Etsy shop traffic soar, all while barely lifting a finger. That’s the magic of Alura’s Pinterest Tool.
In this guide, I’ll walk you through everything you need to know:
Creating eye-catching listing pins in bulk
Setting up smart automations that pin for you, even while you sleep!
Managing your pinning schedule with the intuitive Queue
Tracking your success with powerful analytics
Fine-tuning your settings for maximum impact
So, if you’re ready to take your Etsy shop to the next level, let’s dive in!
Why Pinterest + Alura is Your Etsy Game-Changer
Pinterest isn’t just another social media platform—it’s a visual search engine where millions of users actively hunt for inspiration and products to buy. For Etsy sellers like you, it’s a goldmine for reaching customers who are already on the lookout for unique treasures like yours.
Here’s why Pinterest is a must for your Etsy shop:
High Purchase Intent: Pinterest users are often there to find and plan their next purchase.
Extended Content Lifespan: Unlike posts that vanish in a flash, pins can keep driving traffic for months—or even years!
Demographic Alignment: Pinterest’s audience matches up perfectly with typical Etsy shoppers.
Unbranded Searches: Most searches are generic, giving your shop a fair shot at being discovered.
Superior Referral Traffic: Pinterest is a top player in sending shoppers straight to e-commerce sites like yours.
And here’s the real kicker: One Etsy seller using Alura’s Pinterest automation racked up 4,448 clicks to their shop in just 30 days. Let’s break that down: with a modest 1% conversion rate (pretty typical for Pinterest traffic), that’s 44 orders. At an average order value of $40, that’s $1,760 in extra monthly revenue—practically on autopilot! Bump that conversion rate to 2%, and you’re looking at $3,520. That’s the power of pairing Pinterest with Alura.
Alura takes your Pinterest game to the next level by:
Simplifying Pin Creation: Whip up stunning pins from your Etsy listings, solo or in bulk, with ease.
Automating Your Pinning: Set up clever automations to pin new and top-performing listings without lifting a finger.
Providing Intuitive Scheduling: Keep your pinning on track with a super-easy queue.
Offering Powerful Analytics: Get the scoop on what’s working so you can tweak and win.
Ready to see your shop shine? Let’s get started!
1. Connecting Your Pinterest Account
First things first—let’s link your Pinterest Business account to Alura. It’s a breeze:
Head to the Marketing section in your Alura dashboard.
Click Pinterest.
Hit the Connect Pinterest Account button.
You’ll be whisked to Pinterest—make sure you’re logged into your Pinterest Business account.
Approve the connection with Alura.
Boom! You’ll see a confirmation in Alura, and you’re good to go.
Quick Tip: You’ll need a Pinterest Business account for this. Don’t have one? Set it up for free at business.pinterest.com.
2. Creating Stunning Pins from Your Etsy Listings
With Alura, crafting gorgeous pins from your Etsy listings is a snap—whether you’re doing one or a whole batch.
Manual Pin Creation
In your Alura Pinterest dashboard, click the Create tab.
Hit Pin Listings.
Pick the Etsy listings you want to pin by checking their boxes—you can select as many as you like!
Click Configure to customize your pins.
Customization Options
Image Layout: Decide how your images look on Pinterest:
Pinterest Ratio (2:3) - Center Crop: Crops to Pinterest’s ideal 2:3 ratio, focusing on the center—perfect for centered products.
Pinterest Ratio (2:3) - Content-Aware Crop: Uses smart tech to spot your product and keep it front and center, even if it’s off to the side.
Original Ratio - No Image Alteration: Keeps your image as-is, no cropping needed.
Content:
Optimized for Pinterest with AI: Alura’s AI whips up SEO-friendly titles, descriptions, and alt text.
Etsy Listing Data: Pulls straight from your listing’s existing info.
Board & Priority:
Board: Pick a Pinterest board or go with a Smart Board (more on that later!).
Priority: Set it to High, Medium, or Low to control the posting order.
Click Preview to check out your pins. Tweak titles, descriptions, or ditch any you don’t love.
Hit Add all to queue to schedule them up!
3. Automating Your Pinning Strategy
Why work harder when Alura can work smarter? Automate your pinning and keep your Pinterest buzzing effortlessly. Head to the Create tab to set these up.
Pin New Listings
This gem auto-pins every new Etsy listing you add.
Toggle Pin New Listings to ON.
Set your defaults:
Image Layout: Pick your fave option.
Content: AI-optimized or Etsy data?
Board: Choose a board or Smart Board.
Priority: Decide how fast they post.
Done! New listings will pin themselves like magic.
Smart Pins
This clever feature auto-pins your top performers or unpinned products to keep things fresh.
Toggle Smart Pins to ON.
Configure it:
Image Layout: Your choice!
Content: AI or Etsy data.
Board: Select boards or Smart Boards.
Priority: Set the pace.
Alura will handle the rest, keeping your Pinterest lively.
4. Managing Your Pinning Schedule with the Queue
The Queue tab is your pinning command center. Here’s what you can do:
View Scheduled Pins: See all your upcoming pins with their post dates.
Edit or Remove: Click a pin to tweak its title, description, or board—or delete it entirely.
Priority & Schedule: Check or adjust the posting order.
Origin: Spot which pins came from manual creation, Pin New Listings, or Smart Pins.
Publish Now: Need it live ASAP? Post it instantly (if available).
It’s all about keeping you in control!
5. Tracking Your Success with Powerful Analytics
Head to the Analytics tab to see how your pins are performing—it’s your key to leveling up!
What You’ll See
Key Metrics:
Impressions: How many times your pins popped up.
Engagement: Saves, close-ups, and clicks.
Clicks: Traffic heading to your Etsy shop.
Pins Posted: Total pins shared in your chosen timeframe.
Date Range Filtering: Zoom in on 7 days, 30 days, or a custom range.
Top Pins: Spot your rockstar pins by impressions, engagement, and clicks.
Audience Demographics: Learn your viewers’ age, gender, and location.
How to Use It: Check your stats regularly to see what’s clicking (literally!) and fine-tune your strategy for bigger wins.
6. Fine-Tuning Your Settings for Maximum Impact
The Settings tab lets you tailor how Alura pins for you—plus set up those handy Smart Boards.
Pinning Options
Pins per Day:
Newbies: Start with 5-10 pins daily.
Pros: Ramp up to 20-40 for more reach. Alura spreads them out nicely.
Posting Schedule: Pick time blocks (like Morning or Evening) for steady posting.
Smart Boards
This is a game-changer! Smart Boards auto-route pins to the right Pinterest boards based on your Etsy shop sections.
In Settings, find the Smart Board section.
Match each Etsy section to a Pinterest board using the dropdowns.
Set a Fallback Board (required) for any unmatched listings.
Click Save, and watch your automations get even smarter!
Conclusion
Alura’s Pinterest Tool is your ticket to effortlessly tapping into Pinterest’s massive potential. Connect your account, create stunning pins, automate like a pro with Smart Boards, manage your queue, and track your wins—all in one place. Start today and watch your Etsy shop soar to new heights!