Who this is for: Brand-new and advanced Etsy sellers who want a complete, practical playbook for finding high-intent keywords, evaluating opportunities, and optimizing their listings for maximum visibility and sales.
What you’ll learn: The data-driven framework for a winning Etsy SEO strategy and a step-by-step methodology for using each Alura feature to its full potential, turning searches into sales.
Etsy SEO 101: A Beginner's Guide to Getting Found
Before diving into the four-step research workflow, let's cover the essentials. What is Etsy SEO, and why does it matter so much for your shop's success?
Etsy SEO is the system that determines which products appear when a shopper searches—and in what order. Get it right, and your listings consistently reach buyers ready to purchase. Get it wrong, and your products stay buried, no matter how beautiful they are.
The foundation of Etsy SEO is keywords: the specific words and phrases buyers type into the search bar. Your job is to identify which keywords your ideal customers actually use, then strategically place those phrases where Etsy's algorithm can find them. Simple in concept, but powerful in execution.
Where Keywords Live: The 5 Key Places in Your Listing
Etsy SEO extends far beyond the 13 tags you're allotted. To maximize your reach, incorporate keywords strategically across these five essential areas:
Titles: Your prime real estate. Craft titles with descriptive, high-priority keywords that instantly convey what your product is, making it irresistible at a glance (e.g., "Handmade Blue Glaze Ceramic Coffee Mug - 12oz Teacher Gift").
Tags: Your 13 slots for targeted phrases. Focus on long-tail keywords—specific multi-word combinations like "handmade leather wallet for dad"—that attract buyers with strong purchase intent.
Attributes: Pre-defined options Etsy offers based on your category (e.g., color, material, style). These act like enhanced filters, helping shoppers narrow results. Complete every applicable attribute to improve discoverability.
Categories: Select the most precise category to signal exactly what your item is. This guides Etsy's algorithm to surface your listing in the right searches.
Descriptions: Prioritize the opening 1-2 sentences. Integrate top keywords naturally to provide context for both buyers and the algorithm, while enticing clicks.
By optimizing these elements holistically, you'll create listings that not only rank higher but also convert better.
The Four Principles of Smart Keyword Strategy
Now that you know where keywords need to appear, let's talk about which keywords to choose. Not all keywords are created equal—successful keyword research balances multiple factors to find your best opportunities:
Match High Buyer Intent: Target phrases used by ready-to-buy shoppers. "Gift for him" signals browsing; "handmade leather wallet for dad" signals someone close to purchasing. Prioritize specificity.
Balance Demand and Competition: Look for the sweet spot: keywords with solid search volume but manageable competition. These are your best opportunities to rank and be seen.
Prioritize Long-Tail Keywords: Multi-word phrases like "personalized wedding guest book" attract motivated buyers, face less competition, and convert at higher rates. High conversion rates signal quality to Etsy's algorithm, creating a virtuous cycle that improves your rankings over time—especially critical for new shops building momentum.
Follow Etsy's Technical Rules
Use all 13 tag slots (wasted slots = wasted opportunities)
Keep each tag under 20 characters, including spaces
Avoid duplicating categories or attributes
Never use trademarked terms you don't own
Mke tags sound natural, not stuffed with keywords
These principles form the foundation of every optimization decision you'll make. The question is: how do you actually find and implement keywords that meet all these criteria?
Your Alura Toolkit: A Quick Overview
That's where Alura's integrated research platform comes in. The toolkit is organized into four research modes, plus Tag Manager for implementation—each designed to handle a specific part of your workflow:
Search — Your research home base. Deep-dive any keyword to see critical metrics, an overall opportunity score (0-100), related long-tail variations, and top-ranking competitor listings.
AI Suggestions — Generate targeted keyword ideas by describing your product in 1-2 sentences or by selecting an existing Etsy listing. The AI analyzes images, titles, descriptions, and tags to uncover relevant angles you might have missed.
Bulk Search — Compare up to 100 keywords side-by-side in one sortable table. Perfect for validating your shortlist and making final tag decisions when you have many candidates to evaluate.
Search Rankings — Track where your listings rank organically for target keywords and study what's working for market leaders. This requires the Alura browser extension and eliminates the guesswork of manual checking.
Tag Manager — Your optimization command center. This is where all your research comes together. Compare candidates, analyze metrics across multiple tabs (current tags, AI suggestions, actual search terms from buyers, saved lists), and publish your final set of 13 tags directly to your Etsy listing.
Throughout your research, you can save promising keywords into organized lists (using the heart icon ♡) or add them directly to a specific listing (using the plus icon +). This integrated workflow keeps you moving seamlessly from discovery to implementation without switching tools or losing context.
In the sections that follow, you'll learn exactly how to use each of these tools in a proven, four-step process that takes you from initial brainstorming through ongoing optimization.
The Alura 4-Step Keyword Research Workflow
This is your operating manual for turning product ideas into optimized, high-ranking Etsy listings. Whether you're launching a single item or an entire collection, this workflow gives you a repeatable system that removes guesswork and replaces it with data-driven decisions.
Each step builds on the last, taking you from initial brainstorming through deep research, strategic selection, and ongoing refinement. The process becomes faster and more intuitive with each listing you optimize.
Step 1: Idea Generation — Discover Your Starting Point
Every successful keyword strategy begins with empathy, not software. Before you open any tool, you need to think like your customer. This human-first approach ensures your research stays grounded in the real language shoppers use, which AI and data will then amplify.
1A: Manual Brainstorming
Start by creating a "seed list" of 5-8 potential keywords. Use these journalistic questions to explore different angles of your product:
What is it? (e.g., ceramic mug, art print, tote bag)
Who is it for? (e.g., teacher gift, new mom, coffee lover)
Where or when is it used? (e.g., office decor, baby shower, housewarming)
What is it made of or styled like? (e.g., wheel-thrown pottery, organic cotton, mid-century modern)
Why would someone buy it? (e.g., minimalist aesthetic, funny quote, personalized gift)
Write these down. They don't need to be perfect—they're simply your starting vocabulary. Think about the words your ideal customer would naturally type into the Etsy search bar when they're looking for something like your product.
1B: AI-Powered Expansion
Now let Alura's AI Suggestions tool multiply your thinking and uncover angles you might have missed.
How to use it:
Describe your product in 1-2 clear sentences, focusing on its most distinctive features (e.g., "Handmade ceramic coffee mug with speckled blue glaze, 12oz capacity, dishwasher safe, perfect for tea or coffee lovers").
Alternatively, select an existing listing using the Listing Selector—choose one of your own products or paste an Etsy listing ID or URL to generate suggestions based on a complete listing. This method often produces better results since the AI analyzes your listing's images, title, description, and tags to understand the full context.
Review the generated keyword ideas. Each one appears with inline metrics (search volume, competition, score) so you can quickly gauge potential.
Click any promising keyword to open it in the Search tool for deeper analysis.
As you review suggestions, look for phrases that match how real people talk, not just product features. "Gift for coffee lover" will outperform "beverage container" every time.
Goal: Build an initial list of 10-15 seed keywords that cover different search angles—product type, recipient, occasion, material, and style. Save these to a clearly named Keyword List (e.g., "Ceramic Mugs / Blue Glaze / Winter 2025").
Pro Tip: Don't judge keywords yet. Step 1 is about breadth and creativity. You'll validate and narrow in the next steps.
Step 2: Deep Dive and Expansion — Uncover the Long-Tails
This is where you'll spend most of your research time, and for good reason. Step 2 is your treasure hunt for the specific, high-intent long-tail keywords that will actually drive sales. You'll take each seed keyword from Step 1, run it through the Search tool, and systematically mine it for hidden opportunities.
How the Search Tool Works
The Search tool is your research home base. When you enter a keyword, Alura analyzes it across four critical dimensions. Work through them in this order:
1. Keyword Score — Your First Filter
Before you invest time exploring a keyword, check its overall score (0-100). This single number balances demand against competition to tell you if the opportunity is worth pursuing.
80-100: Excellent opportunity. High demand, manageable competition. These are your priority targets.
60-79: Strong potential. Good balance worth exploring further.
40-59: Fair, but proceed with caution. Look for longer, more specific variants of this phrase.
0-39: Challenging. Usually means very high competition or very low demand. Move on unless you have a compelling reason to target it.
If your seed keyword scores below 60, don't abandon it—use it to find better variations in the next step.
2. Similar Keywords Table — Your Long-Tail Engine
This is where the magic happens. The Similar Keywords table reveals what real shoppers are actually searching for—think of it as Etsy's autocomplete on steroids. This is your primary tool for discovering the specific multi-word phrases that will form the backbone of your tag strategy.
Helpful filters to use:
Valid Etsy Tag toggle: Turn this ON immediately. It hides any phrase longer than 20 characters, ensuring every result you see can actually be used as a tag. This saves enormous time.
Match Type filter:
Choose Broad when you want conceptually related ideas that expand your thinking.
Choose Phrase when you want variations that include your original search term.
Scan the results for patterns. Are shoppers adding "for her" or "personalized" or "boho style"? These modifiers reveal buyer intent. A keyword like "ceramic mug" might score moderately, but "blue ceramic mug gift" or "handmade pottery mug" could be gold mines.
Watch out for these pitfalls:
Don't repeat what Etsy already knows. If you've selected "Mug" as your category and "Ceramic" as a material attribute, don't waste a tag slot on "ceramic mug." Etsy's algorithm already has that information.
Avoid near-duplicates. Phrases like "ceramic coffee mug," "coffee ceramic mug," and "ceramic mug for coffee" all say the same thing. Pick the single strongest phrasing and move on.
3. Listings Tab — Learn from the Leaders
Switch to the Listings tab to see the top-performing products currently ranking for your keyword. This is competitive intelligence at your fingertips.
Click into any listing that interests you to open its detailed report. Navigate to the Tags section to reveal the exact 13 tags that listing is using. This is invaluable—you're seeing proven, working keyword strategies from sellers who are already winning in your niche. If multiple top listings use the same tags, that's a strong signal the phrase works.
4. Save as You Go
Don't try to remember everything. As you discover promising keywords, add them to your Keyword List immediately. Keep your lists organized by product or collection (e.g., "Mugs / Blue Glaze / Q4") so you can easily pull the right set later.
Click the heart icon (♡) next to any keyword to save it, or click the plus icon (+) to add it directly to a specific listing if you're optimizing an existing product.
Goal: Grow your keyword list to 25-40 unique, high-scoring candidates. Focus on long-tail phrases (3-5 words) that score 60+ and clearly signal buyer intent.
Pro Tip: It's easy to fall down the research rabbit hole. Move through multiple seed keywords to build a complete picture rather than perfecting just one angle.
Step 3: Validation and Prioritization — Select Your Top 13
You now have more good keywords than you have tag slots. Step 3 is about making confident decisions under constraints. You'll compare all your candidates, evaluate their metrics, and build your final set of 13 tags using a proven formula.
Alura gives you multiple ways to compare and finalize your keywords depending on your workflow:
Via Saved Lists: If you've been organizing keywords into lists, you can review them all side-by-side with their metrics and make selections directly.
Via Tag Manager (Saved Tab): Add keywords to a specific listing throughout your research, then compare them against your current tags in Tag Manager before publishing.
Via Bulk Search: Paste all your candidates into one comparison table to sort and validate at scale.
Each method works—choose the one that fits how you've been working. Below, we'll walk through the Bulk Search method as an example since it offers the most comprehensive comparison view.
Using Bulk Search for Final Validation
Bulk Search is your validation workhorse when you have a long list of candidates and want to see them all ranked side-by-side.
How to use it:
Open Bulk Search and paste all your saved candidates, one per line (or manually type them).
Hit search and wait for Alura to populate the comparison table.
Sort by Keyword Score to see your highest-opportunity keywords at the top.
Compare supporting metrics like search volume and competition to understand the full picture.
Build Your Final Set: The 4-6-3 Formula
Not all tags serve the same purpose. Use this battle-tested mix to balance broad reach with targeted precision:
4 Core Terms: Descriptive phrases that clearly define what your product is. These should score well and match the most obvious searches (e.g., "ceramic coffee mug," "handmade mug," "stoneware mug").
6 Long-Tail Terms: Specific multi-word phrases that capture the details buyers care about—material, size, color, style, recipient, occasion (e.g., "blue speckled mug for mom," "minimalist ceramic tea cup," "handmade pottery mug gift").
3 Exploratory Terms: Trend-driven, seasonal, or niche keywords you believe have potential, even if their current scores are moderate (e.g., "cottagecore mug," "hygge home decor," "earth tone pottery").
This formula ensures you cover the obvious searches while also capturing specific, high-intent traffic that converts.
Validate Your Hard Constraints
Before you finalize, double-check these technical requirements:
All tags must be valid Etsy tags (20 characters or less, including spaces).
Do not duplicate categories or attributes. If you've already specified it in Etsy's dropdown menus, don't repeat it in your tags.
Avoid trademarked terms or brand names you don't own.
Use all 13 slots. Empty tag slots are wasted opportunities.
Publish Your Final Tags
Once you've built your set of 13, send them to Tag Manager. Review the order (put your strongest phrases first), then click Publish to push them live to your Etsy listing.
Goal: Apply your final 13 tags using the 4-6-3 formula, publish them to your listing, and save this set as a reusable preset for similar products.
Pro Tip: Take your 2-3 strongest long-tail phrases and weave them naturally into your title and the opening 1-2 sentences of your description. This reinforces the signal to Etsy's algorithm and helps buyers immediately understand what you're offering.
Step 4: Tracking and Analysis — Measure and Iterate
Publishing your optimized tags isn't the finish line, it's the starting gun. Step 4 is where you monitor real-world performance, learn what's working, and make strategic adjustments to continuously improve your rankings. The most successful Etsy sellers treat keyword optimization as a cycle, not a one-time task.
How to Use Search Rankings
Search Rankings shows you exactly where your listings appear in Etsy's organic search results for any keyword, plus who your top competitors are. This eliminates guesswork and reveals what's actually happening in the marketplace.
Note: This feature requires the Alura extension to be installed.
Set up your search:
Enter a target keyword—one of the core terms from your final tag set.
Enter your shop name.
In the footer, customize your search:
Market: Choose which country's Etsy marketplace to check (e.g., US, UK, Canada). This matters because rankings vary by region.
Pages: Define how many pages of search results to scan. The default is 2 pages, though you can expand to 2-5 pages for a broader view.
Interpret the results:
The results page gives you two views:
Shop Rankings: Shows your exact organic positions for the keyword. The "Rank" column tells you precisely where your listing appears (e.g., #4, #49, page 3).
Top Rankings: Shows the market leaders—the top-performing listings from all shops for that keyword. Click into any of these to analyze their tag strategy and understand what's working for the competition.
Pro Tip: Etsy personalizes search results based on your browsing history, which can make your own listings appear higher than they actually rank. For an objective, non-personalized view, log out of your Etsy account and clear your browser cookies before running a check.
What Success Looks Like and When to Adjust
After 30 days of consistent tracking, you should see:
6-8 of your target keywords ranking on pages 1-2 (positions 1-96)
Your strongest long-tail keywords ranking higher than your broader terms (this is normal and good—it means they're working)
Upward momentum over time, even if you're not on page 1 yet
Record your baseline rankings on publish day, then check back weekly. You're looking for steady progress, not overnight miracles. If a keyword hasn't reached pages 1-2 after three to four weeks, it's time to consider rotating it.
When and How to Adjust
Not every keyword will perform as predicted. Here's how to respond strategically:
If a keyword hasn't reached page 1-2 after 30 days:
Check if it's driving any traffic in your Etsy Shop Manager stats. Sometimes a keyword ranks moderately but still converts well—if so, keep it.
If it shows no progress and no traffic, replace it. Go back to your saved candidates from Step 2 and choose the next best option.
Rotate 2-3 underperforming tags at a time, not all 13. This lets you isolate what's working.
Critical rule: Give Etsy's algorithm at least 30 days to re-index any changes before making another adjustment. Changing tags too frequently resets your progress and confuses the algorithm.
What not to do:
Don't touch listings that are already selling well. If a product has consistent sales, its SEO is working. Making changes risks resetting favorable algorithmic momentum, even if a tool suggests "better" keywords exist.
Focus your optimization energy on underperformers—listings with low views and minimal sales. These are your best candidates for a refresh.
Goal: Establish a sustainable tracking routine, identify which keywords are driving results, and make data-informed adjustments every 30-45 days to steadily improve your rankings.
Pro Tip: The Search Terms tab in Tag Manager (synced with your Etsy Shop Manager) shows the actual phrases real buyers used to find your listing. This is gold. If a keyword is already bringing you traffic, protect it—even if its score seems moderate. Real-world performance always trumps predicted potential.
Two Strategic Workflows: Choosing Your Path
Now that you understand the complete four-step process, you can adapt it to fit your specific goals. Most sellers follow one of two primary workflows depending on whether they're optimizing existing products or planning new ones.
Workflow A: Optimizing a Single Listing
This workflow is ideal when your goal is to improve the SEO of one specific, underperforming product. You want to move quickly and see results on a listing that already exists.
Primary Action: Use the plus icon (+) as you research.
The Process:
As you work through Steps 1 and 2, discovering high-opportunity keywords in the Search tool, add them directly to your target listing by clicking the plus icon. This sends each keyword straight to that listing's Tag Manager.
When you're ready for Step 3, navigate to the Tag Manager for that listing. You'll see all your newly added keywords in the Saved tab, alongside your existing tags in the Current Tags tab. This side-by-side view makes it easy to compare metrics, identify which current tags are underperforming, and build your final set of 13. Once you're satisfied, reorder if needed and click Publish to push the changes live.
Why this works: You stay focused on one product from start to finish, making quick decisions without juggling multiple lists or losing context.
Workflow B: Researching for a New Product or Collection
This workflow is perfect when you're planning a new line of products or want to optimize a group of similar items. You need to build a reusable library of keywords that you can draw from as you create or update multiple listings.
Primary Action: Use the heart icon (♡) as you research.
The Process:
As you conduct your research in Steps 1 and 2, save every relevant keyword to a dedicated Keyword List by clicking the heart icon. Name your list clearly (e.g., "Ceramic Mugs Collection," "Summer Tote Bags," "Minimalist Jewelry Line"). This builds an organized library of pre-vetted, high-performing keywords.
When you're ready to create or update your listings in Step 3, open the Tag Manager for any product in that collection. Navigate to the Saved tab, where all your curated keywords live. You can bulk-select multiple tags and add them to the listing in one action, or use "Add all" to import the entire set for manual fine-tuning. Compare them against any existing tags, make your final selections, and publish.
Why this works: You do the research once and reuse those insights across multiple listings, saving time and ensuring consistency across similar products.
The Tag Manager: Your Command Center
Whether you're using Workflow A or B—adding keywords with the plus icon or pulling from your saved lists—the Tag Manager is the powerful workspace where all your optimization decisions come together. It's designed to give you all the data you need in one place, allowing you to edit, analyze, and publish your tags with confidence.
When you first add a keyword to a listing, the Tag Manager opens in a convenient sidebar, showing your listing's current tags. For a complete, data-rich overview, you can expand this into a full-screen view that unlocks a multi-tabbed workspace for deep analysis.
The Five Tabs Inside Tag Manager
Each tab serves a specific purpose in your optimization workflow:
1. Current Tags Tab
This is your home base. View and manage your listing's existing tags, see key performance metrics for each one (search volume, competition, score), and easily remove any underperformers. This is where you'll do most of your final editing—adding, removing, and reordering your 13 tags until you have the perfect set.
2. AI Suggestions Tab
Get a fresh set of AI-powered keyword ideas specifically tailored to the listing you're currently working on. This is particularly helpful if you're optimizing an existing product and want to discover new angles you may have missed. The AI analyzes your product's images, title, description, category, and current tags to generate highly relevant suggestions.
3. Search Terms Tab
This is one of the most valuable features in the Alura suite. It syncs directly with your Etsy Shop Manager stats to show you the actual search terms real buyers have used to find and visit this specific listing over the past 30 days. This isn't theoretical data—these are proven phrases that have already driven traffic to your product.
What to do with this information: Prioritize keeping keywords that appear in this list. If a tag is already bringing you visitors, removing it could harm your listing's performance. Even if a keyword's score seems moderate or it doesn't fit your ideal strategy, real-world traffic always trumps predictions.
4. Keyword Research Tab
Need to investigate a new idea on the fly? You can run a full keyword search directly within the Tag Manager without interrupting your workflow or switching screens. This brings the entire Search tool functionality into your current workspace, making it easy to validate a last-minute idea or explore a related phrase.
5. Saved Tab
Access all of your curated keyword collections. This is where the lists you built using the heart icon (♡) throughout Steps 1 and 2 live. You can view all saved keywords with their metrics, bulk-select multiple tags, and add them to your listing in one action. If you used Workflow B, this is your primary decision-making tab.
Finalizing and Publishing
Within this single interface, you can add, remove, and reorder your 13 tags until you have the perfect set. The drag-and-drop reordering lets you prioritize your strongest phrases at the top, which some sellers believe gives a slight algorithmic edge (though Etsy hasn't officially confirmed this).
Once you're satisfied with your changes, click Publish to send them live to your Etsy listing. The changes typically take effect within a few hours as Etsy re-indexes your listing, though it may take a few days for ranking shifts to become visible.
Pro Tip: Before you hit Publish, take one final look at your Search Terms tab. If any of your current tags appear there, think twice before removing them—even if they seem weak on paper. Proven traffic is worth protecting.
Bonus: Tag Research on Etsy with the Alura Extension
The Alura browser extension brings your entire SEO toolkit directly into your Etsy workspace. This allows for seamless, in-context optimization, saving you time and helping you make smarter decisions without ever leaving Etsy.com.
The Tag Manager on Your Etsy Listing Page
While editing any listing on Etsy.com, you can launch the full Alura Tag Manager right on the page. This gives you access to the same powerful, multi-tabbed toolset, including your saved keyword lists, AI Suggestions, and real buyer Search Terms, without navigating away from your listing editor.
To open it, simply click the "Tag Manager" button that Alura adds inside Etsy's tag input field. This is the ultimate workflow for in-place optimization, allowing you to research, analyze, and publish your changes in one seamless process.
Keyword Insights in Etsy Autosuggestions
Validate your keyword ideas the moment you think of them. As you type into the main Etsy search bar, Alura enhances the dropdown suggestions with real-time data. You'll instantly see the Search Volume, Competition, and overall Keyword Score for each suggestion, allowing for rapid validation of ideas before you even click the search button.
Analyze Top Competitors with the Listing Report
After you search on Etsy, the results page shows you the most popular and relevant listings for that keyword. This is the perfect opportunity to learn from the best. With the Alura extension, you can dive deep into any single listing to see what makes it successful.
To analyze a specific competitor, simply hover your mouse over their product image on the search results page. The Alura icon will appear. Click on this icon to open the detailed Listing Report for that exact product.
Inside the report, navigate to the Tags tab. Here, you will see the precise tags that this best-selling listing is currently using to get organic traffic. This is a powerful way to reverse-engineer what’s working right now on Etsy, allowing you to discover proven, high-performing keywords directly from the top listings in your niche.
From Data to Dominance: An Advanced SEO Strategy
Keyword research isn't a one-time task you can set and forget. The most successful Etsy sellers treat it as a continuous cycle of implementation, analysis, and refinement. Once you've mastered the tools, it's time to adopt the strategic mindset that creates lasting growth.
Listen to Your Data: The Feedback Loop
Your own shop's data is the ultimate source of truth. Make it a regular habit to visit the Search Terms tab in Alura's Tag Manager for your listings. These aren't just potential keywords; they are the exact phrases real shoppers used to find and click on your products. This is your most valuable data. Prioritize and double down on the terms that are already proven to bring you traffic and sales. This is how you turn a trickle of views into a flood of orders.
The Art of the Strategic Refresh
Not every listing needs a constant overhaul. Knowing when and how to update your keywords is a critical skill. Follow these three rules:
Protect Your Winners. If a listing is already making consistent sales, leave its SEO alone. It has found favor with Etsy's algorithm, and making significant changes risks resetting that valuable progress, even if a tool suggests other keywords might be "better."
Optimize Your Underperformers. Focus your energy on listings with low views and few sales. These are the perfect candidates for a full keyword refresh using the data-driven methods outlined in this guide.
Test Methodically. When you update a listing, change only a few tags at a time. Give the Etsy algorithm at least 30 days to re-index your changes and gather new performance data before judging the results. Patience is a strategic advantage.
Your Playbook for Etsy Mastery
Mastering Etsy search is a journey, not a destination. The marketplace is always evolving, but you now possess a complete system to navigate it with confidence. You've learned the foundations of a winning strategy, the function of each powerful tool in the Alura toolkit, and the advanced tactics that separate good shops from great ones.
The era of guessing is over. With a data-driven approach, you are no longer hoping to be found—you are making strategic decisions to ensure it happens. Use this guide as your playbook. Trust the data, embrace the cycle of continuous improvement, and let Alura be your partner in turning powerful insights into visibility, and visibility into sales.
Your next bestseller is waiting. Go find it.